Croyde Surf Shop & Surf Hire

The Little Pink Shop · Family-run since 1987

Hire surfboards, bodyboards and wetsuits for your beach days, or shop boards, clothing and Croyde gifts. Find us between Croyde village and the beach, near Ruda.

Surf hire in Croyde

Surfboards, bodyboards and wetsuits for your next beach day. Choose your equipment and book your dates online.

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A little piece of Croyde

Browse bodyboards and wetsuits online, or step inside for clothing, surf essentials and Croyde gifts. Ask us for help choosing your next board or suit.

Explore the Shop →

A little pink shop. A long Croyde story. Family owned since 1987. Local knowledge and a love of beach days.

On your way to the beach

Find the Little Pink Shop between Croyde village and the beach, near Ruda. Drop in for surf essentials, a Croyde gift or advice on your next board.

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Santa Cruz McCoy Dog T-Shirt Exclusively at The Little Pink Shop

A classic returns to Croyde. We’ve brought back this much-loved Santa Cruz design from a few years ago. Thanks to a special order, this iconic t-shirt is now available only from Croyde’s Little pink shop and Genesis in Ilfracombe. Available in-store and online with delivery available.

Shop the exclusive Santa Cruz McCoy Dog T-Shirt

What our customers say.

 
 
 
 
 
 
 
  
 
 
 
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 George Earl 
 
 
 
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Great friendly service with excellent knowledge
  
 
  
 
 
 
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 Bodhi French 
 
 
 
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Such a great little shop in croyde. Really friendly people, good quality surf hire and a lovely range of clothing. The shops own croyde logo designs are especially nice and make for a great souvenir.
Definitely wouldn’t leave croyde without popping in.
  
 
  
 
 
 
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 Tristam Lithgow 
 
 
 
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Very knowledgeable and good advice. Reasonable prices and friendly. Bought a surfboard and bag. Good quality kit. Thanks. 😁
  
 
  
 
 
 
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 Andrew Jerrard 
 
 
 
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Great shop. Good selection of clothes and a great service.
  
 
  
 
 
 
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 Mike Pearson 
 
 
 
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Great shop. Excellent advice and value.
Recommended
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 Ben 
 
 
 
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Really good shop, surf board and wetsuit were in really good condition. Helped me strap it to the roof of my car as well.
  
 
  
 
 
 
 Posted on Google  
 
  
 
 
 James Marsh 
 
 
 
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Great independent business with good stock, helpful and knowledgeable staff
  
 
  
 
 
 
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 Mike Cutting 
 
 
 
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Just wondering if anyone checks their emails? Could really do with someone responding.
  
 
  
 
 
 
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 Guy Edwards 
 
 
 
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Great surf shop! We've hired lots of kit from Sam various times and its excellent quality!
  
 
  
 
 
 
 
 
 
 Google rating score: 4.9 of 5, based on 153 reviews